Société : Telenet Lieu : Mechelen Flanders Site source : Talent BE
Are you someone who finds a thrill in A/B testing, navigates through SEO and paid media with ease, and creates data-driven campaigns that capture attention? Then you might be the innovative mind we're seeking.
In this role, you'll be at the forefront of keeping our marketing strategies as vibrant and straightforward as our brand, contributing to both TADAAM's and Telenet's growth and evolution.Your responsibilities as a SeniorGrowth MarketerIn this role, you'll oversee TADAAM’s digital strategy and the marketing funnel, manage diverse paid media campaigns, and lead targeted experimentation to optimize marketing strategies.
You'll also be responsible for marketing automation using Braze, as well as managing the website, focusing on conversion rate optimization (CRO) and SEO to enhance user experience and performance.
You’ll:
Develop and maintain a full funnel marketing strategy from awareness to conversion, ensuring a seamless and effective customer journey.
Execute and optimize paid media strategies across various channels with a strong focus on social platforms (e.g.
Meta, TikTok, LinkedIn) and search engines.
Monitor and analyze campaign performance of all digital marketing campaigns, evaluating ROI and KPIs, offering insights and recommendations for continuous improvement.
Oversee the website to ensure optimal user experience and functionality, while directing conversion rate optimization (CRO) efforts to enhance website performance and achieve business objectives.
Continuously explore new audiences, messages, channels, and ad formats to identify growth opportunities.
Implement tracking with Google Tag Manager for accurate data analysis.
Apply SEO principles, monitor and report on SEO success.
Lead marketing automation using Braze, enhancing always-on activities like newsletters and push notifications.
What we offerYou are about to become a part of an embracing organization that greatly values your contribution.
This company also ensures your work environment aligns perfectly with your requirements.
This allows you to develop while taking care of your work-life balance.
What else do we throw into the tray? All the space you need to further develop your expertise.
We stimulate your personal growth with internal mobility opportunities and extensive learning opportunities, but you may just as well hit the pause button after a while or go in a completely different direction.
A varied job in which you produce tangible results and make your mark.
A competitive gross monthly salary that we complement with a lot of fringe benefits (meal vouchers, mobile phone, car option, hospitalization insurance, telephone subscription, discounts on Telenet products, working from home, etc.).
The fine company of colleagues who are just as passionate as you.
Opportunity to work from home 60% of your time.
A stimulating work environment where you can indulge in the latest technologies.
Our ideal SeniorGrowth Marketer has… a can-do mentality and wants to proactively apply strategic insights to improve TADAAM across all digital fronts.
at least 3 years of experience in growth marketing, with a focus on paid media.
a proven track record in planning and executing successful paid social & paid search campaigns.
experience working with GTM, GA4 and Looker Studio or other analytical tools.
strong analytical skills and proficiency in interpreting data to drive marketing decisions.
excellent project management skills, with the ability to manage multiple projects simultaneously.
a creative mindset and passion for staying ahead in the ever-evolving digital marketing landscape.
strong communication skills and can collaborate effectively with cross-functional teams. Telenet MechelenFlanders
