Segment Manager - SIM/VX > Kortrijk > Joboolo BE :
Company : Barco Location : Kortrijk Flanders From : Talent BE
Main accountabilities:
Build a profound understanding of the segment:
overall trends, eco-system, market problems, customer pains, market definition, segmentation and size, customer and buyer personas & their journey, win/loss analysis, competitors and our positioning.
Create a differentiating Barcosegment portfolio with its value propositions, across hardware, software & services, based upon customer problems/needs and Barco right to play and win.
Identify the key target audience for the value propositions based upon data-driven customer segmentation:
be a driver to create roadmaps and business cases for new value proposition in your segment.
Determine & manage the Go-To-Market strategy, in close collaboration with sales leaders.
Support downstream marketing team:
the product marketer and the field marketing colleagues, in building targeted strong marketing campaigns and messaging.
Collaborate with Field Marketing on events, conferences and trade shows.
Be a sparring partner/coach for customers, regional segment marketers and sales teams on your segment’s strategy, products, solutions, services and marketing.
Who are we looking for? Bachelor’s degree required, Master’s degree/MBA preferred.
Minimum of 5 years of upstream marketing and/or strategy experience.
Experience in defining market strategies, creating value propositions, working with different influences and Go-To-Market approaches.
Experience in Military or Civil Aviation, especially Flight Training, or in Driving Simulation is a plus Skills:
Fast thinker with solid strategic insights.
Strong business acumen; customer - and market driven orientation.
Excellent verbal, written and presentation communication skills.
Pragmatic, energetic, self-starting leader and highly motivated achiever.
Eagerness to learn and understand markets.
Natural team player, working together with stakeholders from across the company.
Willing and able to travel (This is a global role).
Let's wow you with A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks and many more options as we care about your wellbeing.
The opportunity to work for an international market leader where innovation matters.
A competitive salary package Barco KortrijkFlanders
