Product Marketing Manager > Antwerpen > Joboolo BE :
Company : WEX Health, Inc. Location : Antwerpen Vlaams Gewest From : Talent BE
You will lead sales enablement activities to support the sales cycle and ensure alignment of marketing activities with the organization’s product goals.A seasoned, experienced professional, fluent in productmarketing practices with a full understanding of the area(s) of specialization and company-specific productmarketing processes; seeks and creates improvements and resolves a wide range of issues creatively.How you will make an impactWorks on problems of diverse scope where analysis of data requires evaluation of identifiable factors; plans and executes projects/plans per pre-established strategy.
Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
Coordinates/networks with key stakeholders, and senior internal and external personnel in their area of expertise.
Makes adjustments to hit objectives, effectively influencing others to achieve objectives through strong communication and relationships.
Proactively identifies solutions.Partner with cross-functional teams (product, marketing, sales, etc.) to plan, prepare, and execute effective go-to-market (GTM) strategies that support innovative new product launches and product enhancement rolloutsEffectively develop and deliver the necessary product content and sales enablement material to arm our sales and marketing teams with the tools they need Coordinate cross-functionally to ensure execution of all GTM elements are aligned with marketing and communication activities for timely execution and to meet business objectivesArchitect compelling messaging and positioning to highlight our key differentiators and ensure accuracy, consistency, and continuity across all contentDefine and articulate product positioning and messaging plans for various target audiences via a product playbook to facilitate the customers’ understanding of new products/features and their corresponding value to help promote usage/adoptionDistill complex information into compelling content aimed at target audiencesStay apprised of competitive activity and operationalize competitive intel (i.e.
research, customer interviews, and competitive analysis) for sales optimizationCollaborate with Product Owners to drive and stay close to product enhancementsAct as the “voice of the customer” and subject matter expert for market intel and product value Other activities as requiredExperience you'll bring:
A minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent productmarketing (or related) experience with emphasis on developing and executing strong go-to-market (GTM) strategies for new product launchesHigh degree of proficiency/proven expertise with advanced productmarketing tools/concepts/processesAbility to understand broader business.
Excellent collaborator, a self-starter who effectively influences others to achieve objectives through strong communication and relationships.
Seeks opportunities to learn and teach/coach/mentorMust be proactive, self-motivated, and able to handle competing priorities while managing multiple projectsAbility to work both independently (receiving little instruction on day-to-day work, general instructions on new assignments under some supervision from the manager) and as part of a teamExcellent oral and written communication skills Strong project management skills, well organized, and pays attention to detailAdapts to changing business needsGoogle Suite and AI experienceSome travel may be requiredThe base pay range represents the anticipated low and high end of the pay range for this position.
Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role.
Base pay is one component of WEX's total compensation package.
Most sales positions are eligible for commission under the terms of an applicable plan.
Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan.
WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being.
Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more.
For more information, check out the About Us section.Salary Pay Range:
