Société : Publicis Groupe Lieu : Sint-Jans-Molenbeek Brussels Site source : Talent BE
YOUR KEY RESPONSIBILITIESYou’ll be responsible for developing and writing, implementing, reviewing and optimising effective (digital) media and audience strategies.
To make this happen, you will work closely with the digital consultants, client teams, clients and external partners.You keep a topline strategic view on all work (incl e-commerce), align with clients and implement/follow-up with the team.In other words:
You develop strategy that aligns with clients' marketing objectives and target audiences.You collaborate with internal teams, including creatives, accounts, and analytics teams, to ensure campaigns are integrated and aligned with overall strategies.You are capable of challenging external partners (such as media vendors) when it comes to their vision, approach, and quality of delivery.You monitor and analyse campaign performance using various tools and techniques, such as Google Analytics and third-party ad servers.You oversee reports and presentations to communicate campaign results and recommendations to clients and internal teams.You stay current on industry trends, new media channels, and make recommendations for future campaigns.QualificationsWHO ARE YOU?This is what matters most to us.
We can teach you our methods, processes, and frameworks, but you can teach us to make them work.
As a Marketing Intelligence Strategist, it is your courage, thinking and how you connect with others that make the real difference.
We always select on personality and cultural fit.
How much experience you have is less important than who you are, and what you can bring to the table.
For the role we have in mind, anything between 4 and 10 years of experience in digital media strategy would seem sensible.
The role is always adapted to the personality, never the other way around.You are curious, honest, brave, generous and take ownership.
You are ready to help us realize the impossible, while having some fun in the process.You have a critical mindset, because you are committed, and want to put it to use to shape progress for brands, people and society. You’re passionate about (digital) media, brands and marketing, with a desire to stay current on industry trends and best practices.You have a knowledge of digital advertising platforms, such as Google Ads, Facebook Ads, and programmatic ad buying.You have proficiency in data analysis and know your way around Analytics-tools, PowerBi etc.You inspire colleagues and clients through your excellent communication, presentation, and interpersonal skills.You are fluent in at least 2 of following languages:
Dutch, French and English. PublicisGroupe Sint-Jans-MolenbeekBrussels
