Société : Xeim Lieu : Waterloo Wallonia Site source : Talent BE
To ensure success, you will be supported by a broader network of people from the brand and marketing teams through to our data, digital and automation teams and partners.You will be comfortable working closely with other teams within the business.
Collaboration with internal stakeholders who already have relationships with some of these target customers will be extremely important.You will support the creation and delivery of subscription marketing plans to grow revenues and renewals, delegates and supporting award revenues.
And work with our commercial Labs team to help ensure that opportunities being sold sit well alongside this audience’s needs and interests, the editorial team helping to engage customers as contributors and judges for our Awards and the content team when they are looking for speakers within our events.
Key responsibilities:
Plan and execute strategic marketing plans on time and within budgetDrive attendance to the Festival of Marketing and Leadership Summit as well as supporting the Senior Marketing Executive on our Awards marketingWork with the Head of Marketing to create and deliver a subscriptions marketing plan for MarketingWeek and Creative ReviewGrow website metrics working with our SEO Manager to optimise contentWork with our digital ad agencies to deliver new customers to our core brand websites and build repeat visits and loyaltyCreate and deliver a content marketing plan to extend the reach and build engagement with the core brands with our marketing audience, repurposing the content from MarketingWeek and Creative Review to amplify our core brand messages.Own and manages a database of key contacts for Xeim making sure we are collecting customer data consistently across the brandsReport on the success of marketing campaigns sharing ideas with other marketing teamsDevelop an active social media presence, pushing relevant content from Xeim’s media platforms and building their social selling index (SSI) in LinkedInBecomes the intermediary between the senior brand-side marketers and the rest of the businessGathers insights into audience needs/drivers to inform product development and opportunities within Festival of Marketing and Xeim Success Measures Proven ability to build, monitor and deliver marketing campaignsBuilding engagement and loyalty with our marketing community across the core brandsMeeting agreed delegate attendance goals across our events, summits, and masterclassesDelivery of agreed subscription and delegate revenuesDemonstrating an ability to learn and improve marketing campaign performanceTaking time to keep your skills and marketing knowledge up to date What we need from you:
An experienced marketer able to draw on the full marketing mix to deliver resultsA natural communicator, both written and verbal, with experience of?virtual and face to face?presenting to?senior level executivesExperience of working in a busy environment with a track record to consistently achieve targets?A quick learner with intellectual curiosity?who?can?understand different markets and subject matter quickly?An?understanding of?why senior level executives attend events and able to convey this effectively to build relationships, bring attendees to eventsA strategic thinker constantly monitoring effectiveness and driving business outcomesVersatile being able to coordinate multiple tasks and deadlines, as well as keep accurate records?A collaborator able to work with a variety of people and teams both internally and externallyA team player with a ‘can-do’ attitude who can work across matrix?organisations?A manager able to develop and nurture people under your guidanceExceptional professionalism, strong marketing experience and attention to detail are a must with someone driven to develop strong relationships and actively seek out new opportunities to grow and develop our offering. Xeim WaterlooWallonia
