Société : Ingersoll Rand Lieu : Machelen Flanders Site source : Talent BE
Job Summary The Global MarketingLeader for the Material Handling Business Unit will support marketing activities required to deliver growth, support our channel partners/end users to achieve the business financial commitments.
This is a key role within the commercial team and collaborates with key stakeholders in the business to ensure that the marketing plan is developed, aligned and executed along the strategic direction of the business.
Responsibilities Create marketing, commercialization, demand generation and deploy strategies for new and existing products while working in close collaboration with the Sales organization, Product Management and Aftermarket teams.
Monitor and report on the effectiveness of marketing activities by analyzing results to improve adjust and increase ROI.
Manage the commercialization phase of product launches and marketing campaigns to ensure project timelines, channel/customer expectations and forecast goals are met.
Generate and execute advertising plan and branding strategies aligned with business strategy.
Identify, plan and execute industry trade and customer shows (virtual and brick & mortar) in support of channel and product strategies.
Engage with other business units to leverage resources and tools during such events.
Contribute to public relations campaigns with guidance and recommendations for PR team on interviews and articles, press releases, case studies and speaking opportunities.
Actively manage our connectivity with industry trade associations to raise brand awareness.
In collaboration with the PTL web team, ensure digital strategy is developed and aligned with overall SBU marketing strategy.
Manage the re-launch of the website at a global basis, web strategy and site updates post launch.
Develop and execute promotional activities to support business / product objectives.
Manage the redesign, translation and global rollout of new product literature.
Manage literature inventory, needed updates and ensure global availability of all materials through the literature fulfilment system.
Basic Qualifications 8+ years of increasing responsibility in marketing, product management and/or sales A track record of demonstrated success in industrial markets is strongly preferred A track record of delivering outstanding tangible results in a high-performance environment Bachelor’s degree required; MBA is valued Travel up to 15% Experience with marketing software including:
Google Analytics and Google Ad Words Abobe Creative Suite Adobe Experience Manager Mail Chimp English, other European languages are a plus.
Travel & Work Arrangements/Requirements Up to 15% travel, mainly to France or key distributors in Europe and Middle East Key Competencies Google Analytics and Google Ad Words Abobe Creative Suite & Experience Manager Experience with Website CMS systems Email marketing platform Eloqua SalesForce CRM Content Creation and Copywriting Experience Extensive experience with SEO What we Offer Our benefits will depent on location of the final candidate.
We offer competitive compensation package and a great working environment! IR is offering equity shares to all our employees - find out more during the recruitment process! #LI-MT1 IngersollRand MachelenFlanders
