Go-To-Market Marketing manager > The Cigna Group > Joboolo BE :
Société : The Cigna Group Lieu : Antwerp Flanders Site source : Talent BE
The newly formed Go-To-MarketMarketing Manager role will play a critical role in helping us achieve our commercial targets.
The scope of the role covers our IOH segment including engaging with clients and brokers for the business, and will have significant engagement with senior local market, IOH and IH leaders.
Ultimately s/he will be responsible for partnering with key internal stakeholders at all levels of the company (IOH, IH, local) and agency partners to lead the design, implementation, management and optimization of best-in-class, ‘digital-first’ activation activities and campaigns to support the IOH growth strategy.This position is also responsible for overseeing the development and management of the frameworks, tools, and processes that will guide these activities.Specifically, s/he will also be responsible for:
Develop excellent working relationships with the Sales and Commercial Effectiveness team to deeply understand businesses pain points and provide strategic support to throughout the sales journey.Support and collaborate with the sales and commercial effectiveness team in driving sales in both Large Corporate and SME segments.Drive long term prospect engagement and ultimately sales through ABM tactics.Large opportunity bid support, facilitating the development of personalized value propositions.Support the SME Broker channel development.Drive effective and exceptional commercial performance by optimising the sales process architecture & grow our distribution channels with a key focus on SME broker salesDevelop compelling top of funnel lead-gen and prospect campaigns to with the objective to grow the opportunity pipelineContinuously review and adapt the IOH value proposition in line with latest market trends, service innovations and customer needsDevelop product positioning and messaging to build up a differentiating sales story in the market.
Communicate the value proposition of the products to the sales channels and create consistent statements, messaging and the associated proof points.Partnering closely with the IH Insights team on research initiatives such as Market sizing, prospect segmentation and broker NPS surveys.Plan and participate in the launch and ongoing communication services and products company and develop messaging collateral, documentationSupporting the development and execution of in person/virtual events with our prospects and brokers to drive engagement and retention.Working closely with the commercial reporting team to consistently measure and assess the effectiveness of our acquisition marketing programs, and make appropriate changes to improve effectiveness and deliver outstanding resultsLeading ad hoc projects and initiatives that help to drive change or improvements for the business and the commercial teamDefining an agreed strategy and approach and measure all Go-To-Market activities.Proactively identify and resolve project challenges and risks, and facilitate mitigation strategiesUsing leadership and project management skills, keeping management informed of project status, problems, plans, and meetings, etc.Collaborate with different functional teams and internal stakeholders to effectively execute Go-To-Market activitiesCommitting to continuous learning and improvement of leadership skillsDemonstrating behaviors consistent with Cigna values.Experience:
Growth Marketing experience.3-5 years experience.English proficiency.Growth mindset.About Cigna HealthcareCigna Healthcare, a division of The CignaGroup, is an advocate for better health through every stage of life.
We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.
Join us in driving growth and improving lives. The CignaGroup AntwerpFlanders
