Associate Brand Manager, Benelux > Brasschaat > Joboolo BE :
Société : The LEGO Group Lieu : Brasschaat Flanders Site source : Talent BE
On a Dutch contract, you can work a max of 2 days/week in the office. To apply, please send your CV in English. Core Responsibilities:
Localize and implement marketing strategies, balancing consumer demand and shopper conversion across ATL and BTL touchpoints in close collaboration with digital, trade and sales teams. Drive selling in of strategies, product portfolio and campaigns towards internal and external partners. Brief our media agency on the Benelux media plan for your audience and brands with a focus on optimizing your marketing budget. Manage a portfolio of brands with a sharp focus on business performance, trends and insights. Being proactive in suggesting potential actions. Collaborate with the Operations team in the S&OP cycle on the business planning and review cycle for the franchise. As the brand manager for LEGO City, LEGO Harry Potter, LEGO Star Wars and other external IP’s, you will also collaborate (together with the Sr Brand Manager) with our IP Partners. Play your part in our team succeeding In the Benelux head office in Brasschaat, you will join a team of 6 brand marketers who enjoy end-to-end responsibility for their own LEGO® themes and audiences. Collaboration is key to us, and you will be welcomed into a small family where we look out for one another and help each other succeed.
To market our toys, we need inspiration and a little out-of-the-LEGO-box thinking. With high market penetration and a position as the strongest toy brand in the region, driving short and long-term sustainable growth is a key challenge, so you will have plenty of opportunities to develop your brand management skills. Do you have what it takes? Several years of experience working in brand marketing.
Open for candidates with commercial Retail, Media or DGTL marketing experience but need to show understanding of marketing campaigns execution across full funnel (both ATL/BTL). Sound knowledge of marketing principles and fundamentals.
Experience with digital marketing. Strong analytical skills to distill insights. Excellent organizational and project management skills, with the ability to prioritize deliverables. Outstanding communication skills both verbally and in writing, and comfortable presenting sophisticated ideas. Ability to work in a dynamic environment with a wide network of partners (both internal and external). Previous experience within the toy, family, or gaming industry and/or digital/eCommerce is a strong plus but not mandatory. Proficient in English and proficient in either French or Dutch. #LI-NS2 What’s in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together.
When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Your workplace – When you join the team you'll be assigned a primary workplace location i.e.
one of our Offices, stores or factories.
Our hybrid work policy means an average of 3 days per week in the office.
The hiring team will discuss the policy and role eligibility with you during the recruitment process. The LEGOGroup BrasschaatFlanders
