Company : ICF Location : Brussels Brussels From : Talent BE
Ensures continuous participation in online conversations and acts as a mediator.Identifies threats and opportunities in user-generated content surrounding the contracting authority’s brand and reports back to internal stakeholders.Closely collaborate with internal teams (web, audiovisual) to design and implement socialmedia measurement strategies across socialmedia platforms.Establish short-term and long-term KPIs for socialmedia advertising (both paid and organic), and develop campaign reporting schedules.Setup, implement and optimise socialmedia advertising campaignsGather, analyse, and interpret social data, using the analytics tools providing(with a focus on uncovering actionable insights that will optimise the socialmedia strategy.Provide both regular and ad hoc reporting, analysis, and insights around social behaviour, social advertising opportunities, and social campaign performance.Regularly monitor socialmedia performance.Analyse key trends in relevant content and activity.Evaluate the impact of socialmedia initiatives.Evaluate the outcome of socialmedia testingOther skills needed:
2+ years of experienceAbility to autonomously research content, excellent writing skills and have the ability to translate difficult policy language into understandable contentCreativity, supported by evidence of original30strategies/content developedAbility to identify risks and opportunities in user-generated contentExperience with social analytics tools and/or reportingExperience with Facebook business manager or similar socialmedia advertising toolsAbility to interpret multiple data sources to find and tell the story behind the numbersKnowledge of search engine optimisationAbility to communicate results to stakeholdersEnglish:
