Marketing Content Specialist. > Agfa > Joboolo BE :
Company : Agfa Location : Mortsel Flanders From : Talent BE
Furthermore, it supplies customers in a variety of industrial markets with a broad range of films, coated products and chemicals.For this division, we are looking for a versatile and imaginative MarketingContent Specialist to enrich our team.
The ideal candidate possesses exceptional storytelling skills and the ability to transform technical product details into customer-centric content with commercial appeal and a touch of magic.
Not only will you excel in crafting compelling narratives for individual product groups, you will also play a pivotal role in unifying these stories into a cohesive and attractive product portfolio narrative.
Responsibilities:
Content Strategy:
Develop and implement content strategies for individual product groups and the overarching product portfolio.
Collaborate closely with product managers to extract key technical details for each product.
Storytelling for Individual Products:
Craft persuasive stories for each product group, emphasizing unique features, benefits, and value propositions.
Ensure consistency in messaging while tailoring content to the specific characteristics of each product.
Portfolio Story Creation:
Synthesize individual product stories into a comprehensive and compelling product portfolio narrative.Develop a unifying theme that highlights the collective strength and synergy of our product offerings.
Commercial Appeal:
Infuse a commercial angle into content for individual products to drive customer interest and conversion.
Ensure that the portfolio story communicates the overall value proposition of our product suite.
Magic Touch:
Add creativity and a touch of magic to captivate the audience in both individual product and portfolio narratives.
Stay abreast of industry trends to bring innovation and freshness to the storytelling approach.
Collaboration:
Collaborate with product managers, designers, and cross-functional teams to gather insights and ensure accurate representation of product features.
Work seamlessly with the marketing colleagues to integrate individual product and portfolio content into all online and offline marketing collateral (website, social media campaigns, product leaflets, campaigns, etc).
Quality Assurance:
Conduct thorough reviews to ensure accuracy, consistency, and alignment with brand guidelines for both individual product and portfolio content.
Optimize content for SEO in close collaboration with the Digital Marketing Manager to enhance visibility across product-specific and portfolio-related searches.
Qualifications:
Bachelor's degree in marketing, communications, journalism or a related field.
Strong portfolio showcasing relevant content creation skills 2 to 5 years of professional experience Exceptional Storytelling Skills Technical Product Understanding and the capability to translate technical product details into customer-friendly content with commercial appeal.
A strong portfolio showcasing previous content creation, including examples of product narratives, marketing campaigns, or other relevant materials.
Experience working collaboratively with different teams such as product development, marketing, and sales to create a cohesive narrative.
Understanding of content strategy and how it aligns with overall marketing objectives.
Familiarity with digital marketing channels and strategies and SEO best practices.
Ability to adapt to changing priorities and work in a fast-paced environment.
Imagination and creativity to infuse content with a touch of magic and make it stand out in the market.
Excellent collaboration and communication skills.
Offer Agfa is a Belgian company with an innovative mindset, headquartered in Mortsel.
We offer high-tech solutions that contribute to a sustainable future.
At Agfa, you can expect an interesting career in an international and dynamic environment, with the opportunity to work with talented and dedicated people.
We offer comprehensive training and career development programs and a competitive compensation and benefits package.
Do you want to help build the world of tomorrow? Then apply now! Agfa MortselFlanders
