Marketing Automation Expert (m/f/d) > Joboolo BE :
Société : TotalEnergies Lieu : Site source : Talent BE
Activités TotalEnergies is renowned for its outstanding service and commitment to customer satisfaction.
As we expand our marketing efforts, the integration of Customer Relationship Management (CRM), Customer Data Platforms (CDP), and MarketingAutomation is becoming increasingly central to our strategy.
We are on the lookout for a seasoned professional to steer these initiatives and shape the future of our customer engagement.In this pivotal role, you will lead our CRM roadmap, encompassing the strategic use of our owned media channels such as emails and newsletters.
Your mission is to empower our customers, enabling them to optimize their energy consumption and facilitate their personal energy transition seamlessly.TotalEnergies is eager to welcome a visionary like you to our team – one who will not only maintain but elevate our CRM operations, integrate cutting-edge CDP and marketingautomation, and play a fundamental role in our ongoing success.Key Responsibilities:
Architect and drive the operational strategy of our Customer Data Platform, ensuring it provides actionable insights to personalize customer experiences across all touchpoints;Spearhead the integration of marketingautomation tools with our CRM system, enhancing customer lifecycle management and streamlining campaign delivery;Orchestrate the content strategy, creation, and execution in collaboration with our Brand Content Manager, delivering targeted and valuable communications;Devise and enact customer relationship strategies aimed at boosting revenue per customer, crafting and overseeing the implementation of value management scenarios aligned with our marketing and business objectives;Forge robust partnerships with CRM counterparts across TotalEnergies’ subsidiaries, working together to augment value and services for all customers.
