Société : GfK Lieu : Leuven Flanders Site source : Talent BE
The MarketEntryManager (m/w/d) is a strategic thinker with strong analytical skills, category or market insight expertise and a proven track record of driving successful marketentry initiatives within Market Research, Data Consulting or from FMCG Industry.You Will:
Head up the global panel expansion strategySet the commercial compass for panel expansions, identify sales potential together with the countriesDefine the frame for market entries including minimum standards together with the global expert teams (Sales (CCO, AST), DA&I, OPS, Finance,..
)Analyse the market landscape using internal/external sources, together with the country reps:
Reveal market dynamics and segment the market and competitive environmentAssess CP opportunities and identify the CPS competitive advantage in entering/expanding in a market, entry mode/route-to-marketDevelop the entry strategy and alignment with the overall CPS strategy, create a country specific strategic blueprint/value proposition that includes product, pricing, client access, admin basicAccompany countries/global team in the go-to-market implementation/execution and manage implementation roadmaps for sales (hirings, G&A investments, legal requirements, operations ramp up) together with PMO, execute on standardsDefine the guidelines for sales and product management (incl.
PI needs) with the countries You Have:
Bachelor's degree in Business Administration, Marketing, or related field; Master's degree preferredMinimum of 7 years of experience in marketentry, business development, or related roles, preferably in the research, data consulting or FMCG industryProven track record of successfully launching new products or entering new marketsStrong analytical skills and ability to translate market insights into actionable strategiesAn independent way of workingStrong networking skills across different levels and functions (managers and experts)Ability to work in and with multifunctional teamsPreferably a background and experience in Consumer Panel Solutions, achieved within a FMCG/strategy consulting environmentThis role can be based in any of our core offices including Nuremberg, Hamburg, Vienna, Copenhagen, Leuven etc with hybrid working.#LI-HybridWe are an ethical and honest company that is wholly committed to its clients and employees.
We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity. GfK LeuvenFlanders
