Translates for each commercial period the B2B Commercial Plan into a Go-To-Market delivery plan & ensure it is implemented End-to-End, establishes & steers control mechanisms to ensure consistency & quality of campaigns delivery in all channels.Key responsabilities :
Acts as Commercial Period Manager for each commercial period creating a detailed Go-To_market delivery plan & ensures end-2-end implementationSteers, - per commercial period (4-6 weeks) & per to-be-launched commercial-project ? a ?virtual' ? launch-team (task force) of marketing & sales expertsDefines & consolidates all inputs and deliverables in an end-to-end macro-planning/timeline which will be the driving line for all sales channel related operations, actions and communications to guarantee operational excellence & to ensure Go-To-Market in due timeProvides per project/launch a segmented tasks/timing/needs checklist that is used as a reference document in the distribution launch processGuarantees that commercial channel launch process, requirements and timeline are respectedProvides a weekly reporting about the (operational) status of the projects and after every launch a Post Mortem to the members of the Task Force and managementCoordinates communication to the channelsOrganizes & coordinates for each commercial period different communication platforms where marketing & sales & communication stakeholders presents their strategy for the commercial periodEnsures all sales channels are informed in due time on content of upcoming actions within the commercial period, by coordinating briefing to virtual content teamsEnsure management of transversal topics by managing dedicated meeting with key stakeholders to ensure the go to market strategy and implementation (Soho, B2C, COM, digital, SMA/CMA MKT teams, ..
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Major interactions :
Operational people:
daily interactions with all Marketing & Channel Operations team members and with COM, digital and web expert.
Professionals/experts:
daily interactions with other specialists and experts within the EBU department (Offer managers, Customer value Proposition Managers, Marketing Portfolio Managers, Channel/Trade Marketeers, Commercial Information Specialists, Trainers, Sales).Operational management:
weekly interactions , reportingSenior management:
close interaction with EBU staff for coordination, alignment & information sharing purposes.
Profil Thorough knowledge of retailing in Belgian Market/B2B Belgian Market (segments,..
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)Thorough knowledge of distribution marketing and communicationThorough knowledge of commercial distribution aspectsUniversity degree in applied economics preferably in marketingAt least 2 years experience in a (trade)marketing/communication role in a retail environment, preferably in telecomLogical insightsMaturityCustomer-orientedResult-drivenStructured, well-organized and outstanding time management skillsCommunication skills & assertiveDiplomacyPresentation skillsstrong listening skillsAbility to convinceAbility to lead and build a teamStress resistantPerfect trilingual VOO BrusselsBrussels
